The report ‘Online Continuing and Professional Learning — Market Size and Demand in the US’ discusses the total market size of online courses on further education and professional development — that are taken by people beyond school enrollment age to enhance their skill sets and career prospects.
It estimates the market size from the demand side, both in terms of volume and value (US$). It segregates the market size by major categories that demand the courses. It further estimates the demand for both free and paid online courses in continuing and professional learning.
The report also discusses the major trends in the US for online continuing and professional learning, along with the activities of major players.
Market size of online continuing and professional learning in the US is expected to reach US$XX billion by the end of 2015. Approximately XX% of the market is dominated by working population, who enroll for online courses to enhance their skillset and employment prospects. Further, XX% of the market demand comes from students, and XX% comes from the unemployed.
In terms of the number of students, approximately XX million people in the US are expected to enroll for online continuing and professional learning courses in 2015. Out of these approximately XX (XX%) million will enroll in the paid courses or pay for certifications.
In terms of courses, XX% of the demand — for both free as well as paid courses — is expected to come from Business and Management courses. It will be followed by courses in Language Learning; Computer Science, Programming and Web Development; Economics and Finance; and Data Analytics and Statistics.
The online continuing and professional learning in the US is witnessing emergence of new products and programs. The segment is also witnessing inflow of investments, along with collaboration among the companies.
Volume of online continuing and professional learning consists of the number of students who are enrolled, or are expected to get enrolled in at least one of the courses falling under the category.
The volume is estimated as per the following definitions:
Serviceable Available Market (SAM) — it represents the number of students that have enrolled, or are expected to enroll in at least one of the courses.
Serviceable Obtainable Market (SOM) — it represents number of students that are expected to complete the online courses and pay for them.
Market size of online continuing and professional learning in terms of value is calculated by multiplying SOM by average ticket size of courses. Conversion ratios from SAM to SOM are calculated with the help of government data, as well as primary research interviews with course providers and marketplaces.
The market size is estimated by the demand of online courses and not the supply — due to the business model of online courses. The online courses are not specific to a particular geography, and can be taken by almost anyone having access to the internet and ability to understand language of the course. Therefore estimating the size through suppliers leads to an incorrect market landscape by a particular geography.