Customer Journey Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Description
Customer Journey Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
The global customer journey analytics market size reached US$ 11.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 29.6 Billion by 2028, exhibiting a growth rate (CAGR) of 17.5% during 2023-2028.
Customer journey analytics refers to the process of analyzing and tracking customer experience across every touchpoint in the customer journey. It involves acquisition, activation and adoption as its three main stages. It is widely used by organizations and enterprises to provide real-time insights into customer behavior. Customer journey analytics encompasses advanced analytics methods, such as customer segmentation, predictive analytics and real-time analytics. It combines data from every channel into a single interface that assists in making better decisions with a holistic view. It also aids in predicting customer behavior, improving consumer experience, increasing revenue and boosting customer acquisition. As a result, it is widely used across telecommunications, healthcare, hospitality, travel, and banking, financial services and insurance (BFSI) industries.
Customer Journey Analytics Market Trends:
The emergence of digitalization across the globe is creating a positive outlook for market growth. In addition to this, the increasing need to convert information into digital form to gain insights that support strategic decision-making in various organizations is favoring the market growth. Moreover, the widespread product adoption to perform traffic and e-commerce analytics is driving the development of the market. Apart from this, various technological advancements, such as the integration of artificial intelligence (AI) that assists in providing intelligent, convenient and informed customer experience during the customer journey, are providing an impetus to the market growth. Furthermore, the increasing product demand in the retail and e-commerce industries to track the customer journey across multiple channels in real-time and the introduction of personalized omnichannel experience is positively impacting the market growth. Other factors, including widespread adoption of analytics software in various industries, increasing penetration of smartphones, and the growing demand for consistent customer support across multiple platforms, are anticipated to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global customer journey analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, touchpoint, deployment, organization size, application and industry vertical.
Breakup by Component:
Solution
Services
Breakup by Touchpoint:
Web
Social Media
Mobile
Email
Branch and Store
Call Center
Others
Breakup by Deployment:
On-premises
Cloud-based
Breakup by Organization Size:
Large Enterprises
Small and Medium-sized Enterprises
Breakup by Application:
Customer Segmentation and Targeting
Customer Behavioral Analysis
Customer Churn Analysis
Brand Management
Campaign Management
Product Management
Others
Breakup by Industry Vertical:
BFSI
IT and Telecommunications
Retail and E-Commerce
Healthcare
Media and Entertainment
Travel and hospitality
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Callminer Inc., Cisco Systems Inc., Genesys Telecommunications Laboratories Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, NICE Ltd., Oracle Corporation, Salesforce Inc., SAP SE, Teradata Corporation and Verint Systems Inc.
Key Questions Answered in This Report:
How has the global customer journey analytics market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global customer journey analytics market?
What are the key regional markets?
What is the breakup of the market based on the component?
What is the breakup of the market based on the touchpoint?
What is the breakup of the market based on the deployment?
What is the breakup of the market based on the organization size?
What is the breakup of the market based on the application?
What is the breakup of the market based on the industry vertical?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global customer journey analytics market and who are the key players?
What is the degree of competition in the industry?
The global customer journey analytics market size reached US$ 11.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 29.6 Billion by 2028, exhibiting a growth rate (CAGR) of 17.5% during 2023-2028.
Customer journey analytics refers to the process of analyzing and tracking customer experience across every touchpoint in the customer journey. It involves acquisition, activation and adoption as its three main stages. It is widely used by organizations and enterprises to provide real-time insights into customer behavior. Customer journey analytics encompasses advanced analytics methods, such as customer segmentation, predictive analytics and real-time analytics. It combines data from every channel into a single interface that assists in making better decisions with a holistic view. It also aids in predicting customer behavior, improving consumer experience, increasing revenue and boosting customer acquisition. As a result, it is widely used across telecommunications, healthcare, hospitality, travel, and banking, financial services and insurance (BFSI) industries.
Customer Journey Analytics Market Trends:
The emergence of digitalization across the globe is creating a positive outlook for market growth. In addition to this, the increasing need to convert information into digital form to gain insights that support strategic decision-making in various organizations is favoring the market growth. Moreover, the widespread product adoption to perform traffic and e-commerce analytics is driving the development of the market. Apart from this, various technological advancements, such as the integration of artificial intelligence (AI) that assists in providing intelligent, convenient and informed customer experience during the customer journey, are providing an impetus to the market growth. Furthermore, the increasing product demand in the retail and e-commerce industries to track the customer journey across multiple channels in real-time and the introduction of personalized omnichannel experience is positively impacting the market growth. Other factors, including widespread adoption of analytics software in various industries, increasing penetration of smartphones, and the growing demand for consistent customer support across multiple platforms, are anticipated to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global customer journey analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, touchpoint, deployment, organization size, application and industry vertical.
Breakup by Component:
Solution
Services
Breakup by Touchpoint:
Web
Social Media
Mobile
Branch and Store
Call Center
Others
Breakup by Deployment:
On-premises
Cloud-based
Breakup by Organization Size:
Large Enterprises
Small and Medium-sized Enterprises
Breakup by Application:
Customer Segmentation and Targeting
Customer Behavioral Analysis
Customer Churn Analysis
Brand Management
Campaign Management
Product Management
Others
Breakup by Industry Vertical:
BFSI
IT and Telecommunications
Retail and E-Commerce
Healthcare
Media and Entertainment
Travel and hospitality
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Callminer Inc., Cisco Systems Inc., Genesys Telecommunications Laboratories Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, NICE Ltd., Oracle Corporation, Salesforce Inc., SAP SE, Teradata Corporation and Verint Systems Inc.
Key Questions Answered in This Report:
How has the global customer journey analytics market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global customer journey analytics market?
What are the key regional markets?
What is the breakup of the market based on the component?
What is the breakup of the market based on the touchpoint?
What is the breakup of the market based on the deployment?
What is the breakup of the market based on the organization size?
What is the breakup of the market based on the application?
What is the breakup of the market based on the industry vertical?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global customer journey analytics market and who are the key players?
What is the degree of competition in the industry?
Table of Contents
148 Pages
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Global Customer Journey Analytics Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
- 6 Market Breakup by Component
- 6.1 Solution
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 7 Market Breakup by Touchpoint
- 7.1 Web
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Social Media
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Mobile
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Email
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 7.5 Branch and Store
- 7.5.1 Market Trends
- 7.5.2 Market Forecast
- 7.6 Call Center
- 7.6.1 Market Trends
- 7.6.2 Market Forecast
- 7.7 Others
- 7.7.1 Market Trends
- 7.7.2 Market Forecast
- 8 Market Breakup by Deployment
- 8.1 On-premises
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Cloud-based
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 9 Market Breakup by Organization Size
- 9.1 Large Enterprises
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Small and Medium-sized Enterprises
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 10 Market Breakup by Application
- 10.1 Customer Segmentation and Targeting
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Customer Behavioral Analysis
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 10.3 Customer Churn Analysis
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
- 10.4 Brand Management
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
- 10.5 Campaign Management
- 10.5.1 Market Trends
- 10.5.2 Market Forecast
- 10.6 Product Management
- 10.6.1 Market Trends
- 10.6.2 Market Forecast
- 10.7 Others
- 10.7.1 Market Trends
- 10.7.2 Market Forecast
- 11 Market Breakup by Industry Vertical
- 11.1 BFSI
- 11.1.1 Market Trends
- 11.1.2 Market Forecast
- 11.2 IT and Telecommunications
- 11.2.1 Market Trends
- 11.2.2 Market Forecast
- 11.3 Retail and E-Commerce
- 11.3.1 Market Trends
- 11.3.2 Market Forecast
- 11.4 Healthcare
- 11.4.1 Market Trends
- 11.4.2 Market Forecast
- 11.5 Media and Entertainment
- 11.5.1 Market Trends
- 11.5.2 Market Forecast
- 11.6 Travel and hospitality
- 11.6.1 Market Trends
- 11.6.2 Market Forecast
- 11.7 Others
- 11.7.1 Market Trends
- 11.7.2 Market Forecast
- 12 Market Breakup by Region
- 12.1 North America
- 12.1.1 United States
- 12.1.1.1 Market Trends
- 12.1.1.2 Market Forecast
- 12.1.2 Canada
- 12.1.2.1 Market Trends
- 12.1.2.2 Market Forecast
- 12.2 Asia-Pacific
- 12.2.1 China
- 12.2.1.1 Market Trends
- 12.2.1.2 Market Forecast
- 12.2.2 Japan
- 12.2.2.1 Market Trends
- 12.2.2.2 Market Forecast
- 12.2.3 India
- 12.2.3.1 Market Trends
- 12.2.3.2 Market Forecast
- 12.2.4 South Korea
- 12.2.4.1 Market Trends
- 12.2.4.2 Market Forecast
- 12.2.5 Australia
- 12.2.5.1 Market Trends
- 12.2.5.2 Market Forecast
- 12.2.6 Indonesia
- 12.2.6.1 Market Trends
- 12.2.6.2 Market Forecast
- 12.2.7 Others
- 12.2.7.1 Market Trends
- 12.2.7.2 Market Forecast
- 12.3 Europe
- 12.3.1 Germany
- 12.3.1.1 Market Trends
- 12.3.1.2 Market Forecast
- 12.3.2 France
- 12.3.2.1 Market Trends
- 12.3.2.2 Market Forecast
- 12.3.3 United Kingdom
- 12.3.3.1 Market Trends
- 12.3.3.2 Market Forecast
- 12.3.4 Italy
- 12.3.4.1 Market Trends
- 12.3.4.2 Market Forecast
- 12.3.5 Spain
- 12.3.5.1 Market Trends
- 12.3.5.2 Market Forecast
- 12.3.6 Russia
- 12.3.6.1 Market Trends
- 12.3.6.2 Market Forecast
- 12.3.7 Others
- 12.3.7.1 Market Trends
- 12.3.7.2 Market Forecast
- 12.4 Latin America
- 12.4.1 Brazil
- 12.4.1.1 Market Trends
- 12.4.1.2 Market Forecast
- 12.4.2 Mexico
- 12.4.2.1 Market Trends
- 12.4.2.2 Market Forecast
- 12.4.3 Others
- 12.4.3.1 Market Trends
- 12.4.3.2 Market Forecast
- 12.5 Middle East and Africa
- 12.5.1 Market Trends
- 12.5.2 Market Breakup by Country
- 12.5.3 Market Forecast
- 13 SWOT Analysis
- 13.1 Overview
- 13.2 Strengths
- 13.3 Weaknesses
- 13.4 Opportunities
- 13.5 Threats
- 14 Value Chain Analysis
- 15 Porters Five Forces Analysis
- 15.1 Overview
- 15.2 Bargaining Power of Buyers
- 15.3 Bargaining Power of Suppliers
- 15.4 Degree of Competition
- 15.5 Threat of New Entrants
- 15.6 Threat of Substitutes
- 16 Price Analysis
- 17 Competitive Landscape
- 17.1 Market Structure
- 17.2 Key Players
- 17.3 Profiles of Key Players
- 17.3.1 Adobe Inc.
- 17.3.1.1 Company Overview
- 17.3.1.2 Product Portfolio
- 17.3.1.3 Financials
- 17.3.1.4 SWOT Analysis
- 17.3.2 Callminer Inc.
- 17.3.2.1 Company Overview
- 17.3.2.2 Product Portfolio
- 17.3.3 Cisco Systems Inc.
- 17.3.3.1 Company Overview
- 17.3.3.2 Product Portfolio
- 17.3.3.3 Financials
- 17.3.3.4 SWOT Analysis
- 17.3.4 Genesys Telecommunications Laboratories Inc.
- 17.3.4.1 Company Overview
- 17.3.4.2 Product Portfolio
- 17.3.5 Google LLC (Alphabet Inc.)
- 17.3.5.1 Company Overview
- 17.3.5.2 Product Portfolio
- 17.3.6 International Business Machines Corporation
- 17.3.6.1 Company Overview
- 17.3.6.2 Product Portfolio
- 17.3.6.3 Financials
- 17.3.6.4 SWOT Analysis
- 17.3.7 Microsoft Corporation
- 17.3.7.1 Company Overview
- 17.3.7.2 Product Portfolio
- 17.3.7.3 Financials
- 17.3.7.4 SWOT Analysis
- 17.3.8 NICE Ltd.
- 17.3.8.1 Company Overview
- 17.3.8.2 Product Portfolio
- 17.3.8.3 Financials
- 17.3.8.4 SWOT Analysis
- 17.3.9 Oracle Corporation
- 17.3.9.1 Company Overview
- 17.3.9.2 Product Portfolio
- 17.3.9.3 Financials
- 17.3.9.4 SWOT Analysis
- 17.3.10 Salesforce Inc.
- 17.3.10.1 Company Overview
- 17.3.10.2 Product Portfolio
- 17.3.10.3 Financials
- 17.3.10.4 SWOT Analysis
- 17.3.11 SAP SE
- 17.3.11.1 Company Overview
- 17.3.11.2 Product Portfolio
- 17.3.11.3 Financials
- 17.3.11.4 SWOT Analysis
- 17.3.12 Teradata Corporation
- 17.3.12.1 Company Overview
- 17.3.12.2 Product Portfolio
- 17.3.12.3 Financials
- 17.3.13 Verint Systems Inc.
- 17.3.13.1 Company Overview
- 17.3.13.2 Product Portfolio
- 17.3.13.3 Financials
- 17.3.13.4 SWOT Analysis
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
