Antivirus Software Package Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Antivirus Software Package Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The global antivirus software package market grew at a CAGR of around 10% during 2014-2019. Antivirus software is a program that protects a computer against malware and cybercriminals. It guards against malicious browser helper objects (BHO), browser hijackers, ransomware, keyloggers, backdoors, rootkits, Trojan horses, worms, malicious layered service providers (LSPs), fraud tools, adware and spyware. Presently, several companies are providing antivirus software packages that scan faster, reduce space consumption, maintain a robust threat library and store malware definitions on the cloud.

The rising dependence on smartphones for conducting digital transactions is increasing the risk of cyber threats. This represents one of the key factors escalating the demand for antivirus software packages to protect against data and security breaches. Apart from this, significant utilization of online banking applications is increasing the installation of antivirus software packages in the banking, financial services and insurance (BFSI) sector to prevent fraudulent activities and ensure secure payment. Moreover, cloud-based antivirus software packages are finding applications in small and medium-sized enterprises (SMEs) as they are convenient and cost-effective. Furthermore, the key players are providing antivirus software packages with real-time malware scanning. They are also offering additional protection against malicious Uniform Resource Locator (URL), scam and phishing attacks, social engineering techniques, advanced persistent threat (APT) and botnet distributed denial-of-service (DDoS) attacks. Besides this, the growing usage of the internet and the growing e-commerce sector on account of the coronavirus disease (COVID-19) outbreak and consequent lockdowns imposed by governing agencies are influencing the market positively. Looking forward, IMARC Group expects the global antivirus software package market to continue its strong growth during the next five years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global antivirus software package market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, device, operating system and end user.

Breakup by Device:


Breakup by Operating System:


Breakup by End User:


Breakup by Region:

North America
United States
Asia Pacific
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Adaware (Avaquest Group), AhnLab Inc., Avast Software s.r.o., AVG Technologies CZ, Avira Operations GmbH & Co. KG, Bitdefender SRL, BullGuard Limited, F-Secure Oyj, Kaspersky Labs GmbH (Kaspersky Lab Limited), McAfee LLC (TPG Capital and Intel), Microsoft Corporation, Qihoo 360 Technology Co. Ltd., Quick Heal Technologies Ltd and Symantec Corporation (Broadcom Inc.).

Key Questions Answered in This Report:
How has the global antivirus software package market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global antivirus software package market?
What are the key regional markets?
What is the breakup of the market based on the device?
What is the breakup of the market based on the operating system?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global antivirus software package market and who are the key players?
What is the degree of competition in the industry?

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Antivirus Software Package Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Device
6.1 Laptops
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Desktops
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Others
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Operating System
7.1 Windows
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 MAC
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Android
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by End User
8.1 Personal
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Corporate
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Government
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States Market Trends Market Forecast
9.1.2 Canada Market Trends Market Forecast
9.2 Asia Pacific
9.2.1 China Market Trends Market Forecast
9.2.2 Japan Market Trends Market Forecast
9.2.3 India Market Trends Market Forecast
9.2.4 South Korea Market Trends Market Forecast
9.2.5 Australia Market Trends Market Forecast
9.2.6 Indonesia Market Trends Market Forecast
9.2.7 Others Market Trends Market Forecast
9.3 Europe
9.3.1 Germany Market Trends Market Forecast
9.3.2 France Market Trends Market Forecast
9.3.3 United Kingdom Market Trends Market Forecast
9.3.4 Italy Market Trends Market Forecast
9.3.5 Spain Market Trends Market Forecast
9.3.6 Russia Market Trends Market Forecast
9.3.7 Others Market Trends Market Forecast
9.4 Latin America
9.4.1 Brazil Market Trends Market Forecast
9.4.2 Mexico Market Trends Market Forecast
9.4.3 Others Market Trends Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Adaware (Avaquest Group) Company Overview Product Portfolio
14.3.2 AhnLab Inc. Company Overview Product Portfolio Financials
14.3.3 Avast Software s.r.o Company Overview Product Portfolio Financials
14.3.4 AVG Technologies CZ Company Overview Product Portfolio
14.3.5 Avira Operations GmbH & Co. KG Company Overview Product Portfolio
14.3.6 Bitdefender SRL Company Overview Product Portfolio
14.3.7 BullGuard Limited Company Overview Product Portfolio Financials
14.3.8 F-Secure Oyj Company Overview Product Portfolio Financials
14.3.9 Kaspersky Labs GmbH (Kaspersky Lab Limited) Company Overview Product Portfolio
14.3.10 McAfee LLC (TPG Capital and Intel) Company Overview Product Portfolio
14.3.11 Microsoft Corporation Company Overview Product Portfolio Financials SWOT Analysis
14.3.12 Qihoo 360 Technology Co. Ltd. Company Overview Product Portfolio
14.3.13 Quick Heal Technologies Ltd. Company Overview Product Portfolio Financials
14.3.14 Symantec Corporation (Broadcom Inc.) Company Overview Product Portfolio

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