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Worldwide Smartwatch Market Share, 2023: Apple's Market Share Dips Below 50%

Publisher IDC
Published Apr 30, 2024
Length 14 Pages
SKU # IDC18757097

Description

Worldwide Smartwatch Market Share, 2023: Apple's Market Share Dips Below 50%


This IDC study examines the market shares of vendors in the worldwide smartwatch market in 2023."The worldwide smartwatch market was not immune to the macroeconomic challenges in 2023, and this had different implications across the competitive landscape," says Ramon T. Llamas, research director with IDC's Wearables team. "Companies specializing in more expensive multipurpose smartwatches saw year-over-year declines while those focusing on specific segments like kids and health and fitness saw continued success. The result of this was different from the past year in which the big did not, in fact, get bigger. Instead, growth went to smaller players."

Please Note: Extended description available upon request.

Table of Contents

14 Pages
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Apple
Garmin
Huawei
Market Context
Significant Market Developments
Methodology
Market Definition
Related Research

Pricing

Currency Rates
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