Worldwide Digital Asset Management Software Market Shares, 2016: Spend on Digital Experience Continues to Drive Growth
This IDC study contains vendor shares for the digital asset management software market for 2014–2016. It includes commentary on market growth and emerging trends and provides actionable advice for technology suppliers."The digital asset management software market grew 13.3% in 2016," said Melissa Webster, program vice president, IDC's Content and Digital Media Technologies. "The need to create, manage, and distribute increasingly large numbers of assets to support today's omni-channel digital experience continues to drive growth in this market."