Worldwide Data Loss Prevention and Classification Market Shares, 2016: Cloud Disruption Ahead
This IDC study provides a sizing of the worldwide data loss prevention and classification market and examines the overall market dynamics and competitive landscape in 2016. The market for data loss prevention products increased approximately 5% to $827.6 million in 2016, with buyer investments targeted at extending DLP policies and monitoring capabilities to cloud repositories. Key findings of this study include:Symantec, Forcepoint, and McAfee remain the top 3 data loss prevention revenue earners in 2016. All three of these security vendors are investing heavily to maintain their market dominance as buyer requirements are significantly influenced by cloud services adoption, the rapidly increasing volume of corporate data, and new regulatory requirements, notably the EU General Data Protection Regulation (GDPR). The increased acceptance of public IaaS provider offerings and multiyear investments in big data analytics projects are also prompting security teams to work with data owners to create a consistent, policy-driven data governance strategy. Data migration projects are driving pure-play vendor data discovery and classification products.Enterprise security teams are combining discovery and classification with file access monitoring and are increasingly open to enabling automated classification and encryption capabilities. These activities are enabling enterprises to gain more value out of existing data loss prevention platforms to enforce appropriate data protection policies. "Compliance continues to be a key driver of data loss prevention and classification products, but enterprise digital transformation strategies, most notably big data analytics, cloud adoption, and IoT enablement, are driving enterprise security teams to adopt pure-play vendor products to identify and classify sensitive data throughout the organization and reallocate data security controls based on the criticality of the corporate information," says Robert Westervelt, research manager and lead of IDC's Data Security practice.