Worldwide Customer Communications Management Software Forecast, 2022–2026: Storms of Disruption Impact Growth in Shift to Interactive Experiences
This IDC study provides the market size of the worldwide customer communications management market in CY21 and a five-year forecast through 2026 by geographic region and deployment type. It includes continued adjustments of IT spend influenced by the pandemic, talent shortages, supply chain implications, and IT spend reductions on forecasts through 2026. This document updates the market forecast included in Worldwide Customer Communications Management Software Forecast, 2022–2025: 1H21 Update (IDC #US48779622, February 2022)."Customer communications management software investments rebounded after the pandemic with the business focus on customer experience and overall customer satisfaction," according to Marci Maddox, research vice president, IDC's Persuasive Content and Digital Experience Strategies research. "Organizations should consider cloud-first CCM applications in their communications strategies to both internal and external audiences. CCM solutions are well suited to address the rising consumer demand for consistent, timely, and channel-specific communications across a variety of formats."
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