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Worldwide Advertising Technology Forecast, 2022–2026: Digital Spending Turbocharged by COVID-19, But DMPs Collapse

Publisher IDC
Published Aug 16, 2022
Length 13 Pages
SKU # IDC17351416

Description

Worldwide Advertising Technology Forecast, 2022–2026: Digital Spending Turbocharged by COVID-19, But DMPs Collapse

This IDC study explores global trends in advertising technology usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), China, Japan, Asia/Pacific (excluding China and Japan) (APECJ), and Latin America (LA). This study analyzes the current state of the major advertising technology segments, including ad exchanges, ad servers, ad verification software, attribution software, data management platforms (DMPs), demand-side platforms (DSPs), dynamic creative optimization (DCO) platforms, search engine marketing (SEM) software, social advertising technology, and supply-side platforms (SSPs)."As COVID-19 has accelerated the transition of advertising spending from traditional media to digital ones, spending on ad technology has also rapidly increased," said Karsten Weide, VP for Media and Entertainment at IDC. "The segment is experiencing a renaissance."

Please Note: Extended description available upon request.

Table of Contents

13 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
The Impact of COVID-19
Advertising and Marketing Automation
Inhibitors
Gross Domestic Product
Consolidation and Walled Gardens
Privacy and Compliance
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Related Research

Pricing

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