Western Europe Business Analytics Software Market Shares, 2014: Big Gains and Big Losses
The Western European business analytics market showed healthy growth in 2014, said Alys Woodward, research director, IDC Worldwide Advanced and Predictive Analytics and European Big Data. "As business analytics evolves toward Big Data, successful vendors in this market combine successful sales execution, appropriate localization, and a balanced product portfolio that combines traditional 2nd Platform offerings with forward-looking 3rd Platform solutions. This way, they can manage their revenue streams alongside their customers' journeys toward digital transformation and analytical maturity."
- IDC Market Share Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Share
- Who Shaped the Year
- Market Context
- Growth Accelerators
- Macroeconomic Climate in Europe
- Digital Transformation
- Demand for Self-Service
- Demand for Predictability
- Growth Inhibitors
- Transition from On-Premises to Cloud Deployments
- Open Source Technology Options
- Significant Market Developments
- The Incumbent Effect: Buying Business Analytics from Suppliers of Other Technologies
- The Rise of Self-Service Visual Discovery
- Cloud-Based Delivery of Business Analytics Will Accelerate
- The Highest Contributors to Market Growth in 2014
- Methodology
- Company-Level Data Collection
- Exchange Rates
- Market Definition
- Exclusions
- Related Research
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