Western Europe Business Analytics Software Market Shares, 2014: Big Gains and Big Losses
The Western European business analytics market showed healthy growth in 2014, said Alys Woodward, research director, IDC Worldwide Advanced and Predictive Analytics and European Big Data. "As business analytics evolves toward Big Data, successful vendors in this market combine successful sales execution, appropriate localization, and a balanced product portfolio that combines traditional 2nd Platform offerings with forward-looking 3rd Platform solutions. This way, they can manage their revenue streams alongside their customers' journeys toward digital transformation and analytical maturity."
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