Western Europe Business Analytics Software Market Shares, 2014: Big Gains and Big Losses

IDC Market Share Figure

Executive Summary

Advice for Technology Suppliers

Market Share

Who Shaped the Year

Market Context

Growth Accelerators

Macroeconomic Climate in Europe

Digital Transformation

Demand for Self-Service

Demand for Predictability

Growth Inhibitors

Transition from On-Premises to Cloud Deployments

Open Source Technology Options

Significant Market Developments

The Incumbent Effect: Buying Business Analytics from Suppliers of Other Technologies

The Rise of Self-Service Visual Discovery

Cloud-Based Delivery of Business Analytics Will Accelerate

The Highest Contributors to Market Growth in 2014

Methodology

Company-Level Data Collection

Exchange Rates

Market Definition

Exclusions

Related Research

Western Europe Business Analytics Software Market Shares, 2014: Big Gains and Big Losses

The Western European business analytics market showed healthy growth in 2014, said Alys Woodward, research director, IDC Worldwide Advanced and Predictive Analytics and European Big Data. "As business analytics evolves toward Big Data, successful vendors in this market combine successful sales execution, appropriate localization, and a balanced product portfolio that combines traditional 2nd Platform offerings with forward-looking 3rd Platform solutions. This way, they can manage their revenue streams alongside their customers' journeys toward digital transformation and analytical maturity."