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Virtual Pay TV Service Evolution: Technology Investment Priorities to Improve Customer Experiences

Virtual Pay TV Service Evolution: Technology Investment Priorities to Improve Customer Experiences

This IDC Perspective highlights technology investment priorities that can help providers of virtual pay TV services differentiate and grow services in ways other than through typical price and content choice means. We believe that adopting technologies that strengthen customer experiences and other facets of service improvement will leave companies well positioned to capture share as the U.S. virtual pay TV market more than doubles through 2023."Key technology investments will help companies that offer virtual pay TV services be better positioned to offer a value proposition that is not simply price based," says Greg Ireland, research director, Multiscreen Video at IDC. "Improved customer experience around video quality, content discovery, monetization models, and AI-powered optimizations should be a priority for these companies."

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