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Understanding Gen Z Consumers

Publisher IDC
Published Mar 18, 2024
Length 4 Pages
SKU # IDC18646745

Description

Understanding Gen Z Consumers


This IDC Market Perspective looks at the characteristics of Gen Z consumers with a specific focus on brand sentiment and behaviors around their engagement with technology."Despite being early adopters, Gen Z consumers are often critical of new technology and unsatisfied with experiences," said Greg Ireland, research director, Future Consumer Agenda at IDC. "Gen Z consumers are also often extreme in their opinions of brands relative to other generational cohorts."

Please Note: Extended description available upon request.

Table of Contents

4 Pages
Executive Snapshot
New Market Developments and Dynamics
Who Is Gen Z?
Key Attributes
Differences with Millennials
Brand Sentiment
Challenges
Advice for the Technology Supplier
Learn More
Related Research
Synopsis

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