Turkey Business Intelligence and Analytics Tools Software Market 2015 Market Shares
This IDC study looks at the Turkish business intelligence and analytics tools software market for the 2016–2020 period, providing a detailed forecast of functional market spending, including advanced and predictive analytics (statistics and data mining), and end-user query, reporting, and analysis (reporting, OLAP, and visual discovery). The BI and analytics tools software vendors tracked in this study include SAP, Oracle, MicroStrategy, Qlik, IBM, Microsoft, Tableau Software, SAS, and Teradata."Awareness and adoption of business intelligence and analytics tools is growing in both mature and emerging verticals. Increasing competition, the need for data-driven decision making, organizations' innovation targets, reducing customer churn, and business process optimization needs are driving BI and analytics tools software investments. Certain organizations in Turkey have started to invest in advanced analytics, and are planning to invest in predictive analytics tools to gain a competitive advantage. Companies plan to implement predictive analytics tools to forecast profitability, upcoming demand, and customer churn, as well as to optimize business processes. Major business intelligence and advanced analytics projects are being undertaken by a handful of large organizations. Digital transformation projects will increase the number of larger projects, and the market will see more advanced analytics and predictive analytics projects with the involvement of lines of business within organizations. Vendors that build strong relationships with customers during the presales and project implementation phases will have a better chance of winning new projects." — Senior Research Analyst Yesim Arac Ozturk, IDC Turkey.
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