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Trust Built on a Foundation of B2C Identity

Publisher IDC
Published Jul 18, 2022
Length 9 Pages
SKU # IDC17313169

Description

Trust Built on a Foundation of B2C Identity

This IDC Market Perspective discusses trust built on a foundation of B2C identity.An organization's security posture is key to its perceived trustworthiness. When purchasing a product, a customer expects security protocols were followed in its development, so it does not present a path to a cyberattack on the customer. Purchasing a purpose-built B2C identity management capability will yield an optimized user experience, compliance with industry and governmental regulations, outsourced development, and superior trust-enabled outcomes."Two years from now, consumers' expectations about the online experience will be higher as they gravitate to their favorite vendors and websites. Organizations need to look at B2C identity as an enabler of differentiation. Starting down this journey, looking inside organization's consumer identity information can be like opening a kid's closet. Everything's a mess. It is best to start the cleanup now." — Jay Bretzmann, research vice president, Security Products, IDC

Please Note: Extended description available upon request.

Table of Contents

9 Pages
Executive Snapshot
New Market Developments and Dynamics
Using B2C Identity Management (aka CIAM) to Create Trust
An Optimized User Experience
Compliance with Industry and Governmental Regulations
Outsourced Development
Better Business Outcomes
Advice for the Identity Manager
Option Number 1 — Use a Workforce IAM Solution
Option Number 2 — Build Something from Scratch
Option Number 3 — Get Help
A Final Word
Learn More
Related Research
Synopsis

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