Is It Time to Wake up and Smell the (Arabic) Coffee?

Is It Time to Wake up and Smell the (Arabic) Coffee?

This IDC Insight assesses the current broadcasting landscape of the Middle East and North Africa (MENA) and explores the various approaches media players across the region are employing in their quest to remain current and profitable. Spurred by a desire to understand what consumers are demanding and, in turn, what providers need to offer, this study analyzes the potential options available to media partners operating in MENA and strives to answer the question: How can a local production possibly please everybody?

Please Note: Extended description available upon request.

IDC Opinion
In This Insight
Situation Overview
Market Observations
Language-Adapted Content
Locally Produced Content
Global Formats
Local Formats
Market Challenges
Niche Content
Advertising Inertia
Poor Production Quality
Political Instability
Market Opportunities
Future Outlook
Essential Guidance

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