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Swisscom's Strategy and Positioning in the Digital Age

Swisscom's Strategy and Positioning in the Digital Age

This IDC Vendor Profile reviews the business strategy of Swisscom, a leading telecom service provider in Switzerland that offers a broad range of telecommunications products and IT services to consumers and enterprises across Switzerland and Italy through its Fastweb division. This document reviews the company's strategy, value proposition, product portfolio, and latest innovation efforts. It includes a SWOT analysis to reflect the company's potential to play in the digital game.

Please Note: Extended description available upon request.


IDC Opinion
In This Vendor Profile
Situation Overview
Company Overview
Background
Value Proposition and Markets
Company Strategy
Products and Services
Innovation is Key
Key Acquisitions
Future Outlook
SWOT Analysis
Strengths
Strong Position in the Swiss ICT Market
Fastweb Is a Growth Driver
Well-Developed Growth Strategy with Focus on Digitalization
Weaknesses
Financial Capacity
Lack of Europe-Wide Presence
No Ownership of the Italian Mobile Network
Opportunities
Expand Your Multiplay Offering
Rollout on High-Speed Broadband Networks
Differentiate with "One-Stop" and "End-to-End" ICT Services
Threats
Fierce Price Competition
Larger Infrastructure Investments Will Drain Finances
Risk of Turning Into a Bitpipe Provider
Essential Guidance
Advice for Swisscom
Learn More
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