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Salesforce Integration Cloud Promises to Accelerate Development of Applications That Deliver Connected Experiences

Salesforce Integration Cloud Promises to Accelerate Development of Applications That Deliver Connected Experiences

This IDC Market Note reports on observations from Salesforce's TrailheaDX 2018 event. Following the 2017 TrailheaDX event that focused on tools related to the automating of the development life cycle, this year's event focused on integration tools that can harvest data from disparate sources to build intelligent applications. The importance of the Salesforce Integration Cloud, powered by capabilities of MuleSoft, in Salesforce's strategy is reflected by the promotion of the platform as one of the primary products on the Salesforce website alongside sales, service, and marketing. Currently, the artificial intelligence capabilities of Salesforce Einstein Analytics are embedded into the capabilities of the Salesforce Integration Cloud. Given the increased interest in artificial intelligence in the contemporary application development space, IDC expects AI to continue to achieve prominence in the Salesforce portfolio. Another feature that is important to customers is functions or event-driven computing, and while this is delivered to customers in an abstracted fashion, Salesforce would do well to communicate and package functions separately for users. Abstraction of technology is the accelerator for Salesforce platform adoption and popularity with developers. The Salesforce TrailheaDX conference allows developers to understand how to apply technology to digital transformation initiatives in dynamic business environments.


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