The Role of Digital Transformation in European Organizations
This IDC study looks at the role of digital capabilities in Western European organizations based on European responses to a global business consulting survey carried out in November–December 2014. It found that using digital capabilities is a key priority for evolving organizations, and three-quarters of business consulting projects have strong digital elements.
"Digital projects today are typically externally focused, either on developing new products and services or improving customer experience," said Mette Ahorlu, research director, IDC European Services. "However, the survey shows huge potential for internal digital transformation. In fact, this is the most important business issue for participating organizations."
Please Note: Extended description available upon request.