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The Role of Digital Transformation in European Organizations

The Role of Digital Transformation in European Organizations

This IDC study looks at the role of digital capabilities in Western European organizations based on European responses to a global business consulting survey carried out in November–December 2014. It found that using digital capabilities is a key priority for evolving organizations, and three-quarters of business consulting projects have strong digital elements.

"Digital projects today are typically externally focused, either on developing new products and services or improving customer experience," said Mette Ahorlu, research director, IDC European Services. "However, the survey shows huge potential for internal digital transformation. In fact, this is the most important business issue for participating organizations."

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Methodology
Situation Overview
Projects and Business Priorities
Future Outlook
Essential Guidance
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Methodology and Survey Sample
Related Research
Synopsis
Figure: Business Priorities in 2014-2015 and 2016-2017
Figure: Factors in Digital Decisions
Figure: Key Business Issues Addressed in Projects versus General Priorities
Figure: Sample Distribution by Country
Figure: Sample Distribution by Revenue ($M)

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