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The Role of Corporate Philanthropy in ESG Strategy

Publisher IDC
Published Mar 09, 2022
Length 4 Pages
SKU # IDC17025148

Description

The Role of Corporate Philanthropy in ESG Strategy

This IDC Market Note provides background on corporate philanthropy, context on its place in business, its effects on operations, and how it can be effectively implemented and managed. Corporate purpose is the common ground between a firm's ability to act and its passion for social and environmental improvement. By integrating purpose into a firm's operations and communications, it can see a large increase in brand awareness and operational efficiency. These upsides, however, should not be the sole motivating factors for integration. To ensure proper alignment and effectiveness, the purpose must be genuine and a top priority in all decision making.

Please Note: Extended description available upon request.

Table of Contents

4 Pages
Executive Snapshot
In This Market Note
IDC's Point of View
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Related Research
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