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Pricing Complexity in B2B Digital Commerce: Key Trends and Improvement Opportunities

Publisher IDC
Published Jun 20, 2025
Length 8 Pages
SKU # IDC20121854

Description

This IDC Perspective examines the multifaceted challenges of pricing complexity in B2B digital commerce, analyzing its key drivers, business impacts, and the evolving technology landscape. This report provides explores current and emerging pricing management approaches, including AI-driven solutions, and offers actionable recommendations for technology buyers to optimize pricing approaches and drive business value in their B2B digital commerce initiatives."The convergence of complex agreements, mass customization, fragmented data, and shifting buyer expectations makes pricing in B2B digital commerce uniquely challenging. To stay competitive, organizations must prioritize robust pricing management supported by AI-driven solutions to drive operational efficiency, improve profitability, and adapt to evolving buyer expectations," said Mark Casidsid, senior research analyst, Worldwide Digital Commerce at IDC.

Table of Contents

8 Pages

Executive Snapshot

Situation Overview

What Drives Pricing Complexity in B2B Digital Commerce?

Why Should B2B Organizations Focus on Addressing Pricing Complexity?

Current Approaches to Pricing Management and Leveraging AI for Improvement

Key Considerations for B2B Digital Commerce Pricing Strategies

Advice for the Technology Buyer

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Related Research

Synopsis

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