3rd Platform Ecosystems: Foundational Structures and Business Models

3rd Platform Ecosystems: Foundational Structures and Business Models

This IDC study examines the changing landscape of the software channel ecosystem in response to the era of the 3rd Platform. It provides definitions, descriptions, and examples of ecosystem approaches for going to market with cloud, big data, mobility, and the Internet of Things. This study also provides essential guidance for software vendors as they continue to evolve their 3rd Platform go-to-market strategies and tactics."The era of the 3rd Platform has required new ways of thinking about ecosystem participants and has added several new twists." — Marilyn Carr, director, Software Channels and Ecosystems research

IDC Opinion
In This Study
Situation Overview
Shifts in the Partner Landscape
Roles in the Ecosystem
Business Models
Future Outlook
Crafting a 3rd Platform Ecosystem
The Land Grab for Cloud
Acronis: Embracing a "Cloud First" Strategy
Buy and Build
Leverage Telcos
Helping Big Data Get Bigger
IBM: Expanding the Reach of Watson Cognitive Computing and Big Data
Double Down on ISVs
Align With Content Providers
Extending the Reach of Mobility
Connecting the Dots in the Internet of Things
Arrow Electronics: Enabling IoT Innovators
The Role of Supply and Demand in the IoT Ecosystem
Essential Guidance
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