3rd Platform Channel Participation in Western Europe: A Spotlight on Big Data
This IDC study is the fourth in a series that examines the findings of IDC's latest Software Channels Survey, which focuses on partnering in the 3rd Platform. It provides an overview of current solution provider participation in Big Data solutions, software incorporating 3rd Platform technologies, and the reasons partners choose (or not) to become involved with Big Data solutions.
"While cloud and mobility attract greater attention from the press and internal customer stakeholders, Big Data has the potential to deliver more tangible business value and revenue for both partners and vendors. Over time, these solutions will increasingly be viewed and deployed in conjunction with each other, with Big Data establishing its role as one of the four pillars of the 3rd Platform," said Margaret Adam, program director, IDC European Channels and Alliances.
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