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Perspective: Payers and Social Media — A Growing Relationship That Can Improve Consumer Engagement

Perspective: Payers and Social Media — A Growing Relationship That Can Improve Consumer Engagement

This IDC Health Insights Perspective discusses the applications, management tools, benefits, and considerations for payer organizations and the use of social media channels and communications. The research was based on existing IDC Health Insights research, discussions with clients and vendors, industry conference presentations, and a survey of industry literature.

Please Note: Extended description available upon request.


In This Perspective
Situation Overview
Payers and Social Media as More Than Just One-Way Communication
The Value of Social Media Management
Regulatory Concerns
Building a Better Consumer Experience
Future Outlook
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Related Research
Table: Current and Planned Payer Investment in Analytical Tools for Social Media Analytics and Mining (% of Respondents)

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