U.S. Paid Subscription Over-the-Top Video Services Subscriber and Households Forecast, 2015–2019
This IDC study presents a forecast of paid subscription over-the-top (OTT) video services in the United States. Total subscriptions and households with at least one OTT video subscription are included. The forecast is also segmented to reflect adoption by households that do and do not subscribe to traditional multichannel pay TV services. IDC expects over 51 million U.S. households will subscribe to at least one subscription OTT video service at the end of 2015, said Greg Ireland, research director, Multiscreen Video at IDC. Although subscription OTT video services, such as Netflix, are used by many households that do not subscribe to traditional multichannel pay TV, nearly three quarters of households that subscribe to OTT video services also subscribe to traditional pay TV. However, as shown in our forecast, OTT households without traditional pay TV are growing at a faster rate than those with traditional pay TV.