Report cover image

Outsourced Channel Management: Has Broadcom Established the Model of the Future?

Publisher IDC
Published Dec 18, 2025
Length 13 Pages
SKU # IDC20671259

Description

This IDC Market Perspective explores the structure, execution, and implications of Broadcom's channel model across various regions and market segments. Broadcom's outsourced channel management strategy for the company's security brands, including Symantec and Carbon Black, introduces a distinctive approach to regional distribution and customer engagement through exclusive aggregator partnerships. By granting distributors unique contracts and operational autonomy, Broadcom streamlines its channel operations, prioritizes strategic accounts, and leverages partner expertise to extend market reach and improve efficiency. This model offers benefits for Broadcom, its partners, and customers."Broadcom's channel management strategy demonstrates how a well-structured aggregator model can streamline operations, enhance partner engagement, and extend market coverage for security solutions. By empowering regional partners with greater autonomy and accountability, Broadcom is able to focus on strategic accounts while ensuring consistent service and support across diverse markets." — Jaclynn Anderson, research director, Cybersecurity, IDC

Table of Contents

13 Pages

Executive Snapshot

New Market Developments and Dynamics

Broadcom Trusts But Is Not Hands-Off

IDC's Point of View

Benefits to Broadcom's Symantec/Carbon Black Brands

Benefits to the Channel

Benefits to the Customer

Where Are the Potential Program Vulnerabilities?

The Aggregator Model in the U.S. Government Market

The Aggregator Model in Israel

The Aggregator Model in APAC

The Aggregator Model in Emerging Markets

Learn More

Related Research

Synopsis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us