Market Research Logo

Oracle Modern Customer Experience 2015: Taking a Holistic View

Oracle Modern Customer Experience 2015: Taking a Holistic View

This IDC Insight provides a summary and analysis of Oracle's Modern Customer Experience and Modern Marketing Experience conferences that were held simultaneously at the Venetian Hotel in Las Vegas from March 31 to April 2. The events featured executive presentations, product announcements, and customer case studies. Key developments include integration advancements between Oracle Marketing Cloud and Oracle Commerce and Oracle WebCenter Sites, which are important milestones on Oracle's vision of a complete CX cloud solution.


IDC Opinion
In This Insight
Situation Overview
Integrating the Management of CX
Putting Commerce in the Cloud
It's All About That Customer Database
Best of Breed Versus Marketing Clouds
Beyond Marketing, the CX Dragon
Serving the CMO
Future Outlook

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report