Multicloud Personas are Resetting Infrastructure Software Purchases in Europe — Five Things Vendors Should Do
This IDC Market Perspective observes the impacts of multicloud strategy on infrastructure software purchases and the changing roles of personas that make those decisions. Data from IDC's European Multicloud Infrastructure Survey is used to support the fact that new personas have emerged; "old" stakeholders now have different priorities. Essential guidance is provided to infrastructure software vendors, who need to reassess their marketing and sales approach to become successful."As organizations build strategies for multicloud, infrastructure software will impact a broader set of personas inside and outside the IT department. Identifying a clear playing field and prioritizing a select set of audiences will be mandatory for vendors looking to succeed," said Giorgio Nebuloni, research director, IDC European Infrastructure.