Microsoft Updates Its Enterprise Applications Portfolio with Dynamics AX, Dynamics CRM, and Project Madeira
This IDC Flash discusses the new products made available by Microsoft in the ERP and CRM markets in the past few months, namely Microsoft Dynamics CRM 2016, Microsoft Dynamics AX, and Project "Madeira." It also analyzes the key takeaways from the EMEA Convergence Event that took place in Barcelona in December 2015 and announcements made there related to the products above.We believe that the launch of these applications is within the purview of Microsoft's "cloud and mobile first" strategy. After expanding its portfolio's capabilities, these latest products are a natural step in leveraging 3rd Platform technologies. It also signals Microsoft's intention to enter segments of the market that have not attracted the full breadth of the vendor's attention in the past, engaging with competitors such as Sage and Intuit. An increasing number of previous non-adopters or custom solution users in that space may find value in adopting packaged solutions and Microsoft's portfolio is expanding to accommodate their needs.
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