Lessons Learned from 20 Mobile Application Deployments
This IDC Perspective provides feedback from Fortune 1000 organizations on the key lessons learned through deploying their mobile applications. Throughout 2017, IDC conducted in-depth telephone interviews with 20 different organizations across the world. Rather than develop mobile applications using internal application development and IT resources, each organization utilized a third-party services firm to develop a custom-made mobile application for their company. Through the course of the interviews, IDC sought to gain insight into the results of organizations' mobile application deployments and key lessons learned that they were weaving back into their management techniques for ongoing rollout of applications. The 20 interviews spanned 11 industries, namely, insurance, banking, media, entertainment, automotive, consumer products, government, high tech, aerospace, pharmaceuticals, and oil and gas, and nine countries, namely, the United States, Canada, the United Kingdom, France, Norway, Italy, Australia, India, and Japan."Mobility has become further entrenched within the application portfolio, and organizations continue to roll out mobile applications to support their businesses at a rapid pace," says Pete Marston, research director, IDC's Application Development, Testing, and Management Services. "While organizations are becoming more mature with mobile, mastery in deployment continues to be elusive. As a result, they continue to refine capabilities through applying lessons learned to their delivery models to drive more operational efficiency and effectiveness."
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook