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Ksubaka’s Proximity-Based Interactive Campaigns Taking Off on Splunk Cloud

Ksubaka’s Proximity-Based Interactive Campaigns Taking Off on Splunk Cloud

This IDC Buyer Case Study introduces the way Ksubaka runs proximity-based interactive marketing campaigns for CPG companies. The Singapore-based technology start-up helps brands engage with shoppers in stores and drive brand affinity. This study presents the objectives and challenges faced by Ksubaka. In order to deliver gamification content to end consumers and, at the same time, deliver results to business clients and partners, Splunk Cloud was implemented as a scalable solution for analytics and insights. The company's success story in the Chinese market tells the effectiveness of its business model and adopted enabling technologies. The end of this study presents a guide for organizations considering analytics to leverage large amounts of device data.

Please Note: Extended description available upon request.


IDC Opinion
In This Buyer Case Study
Situation Overview
Organization Overview
Challenges and Solution
Background and Objectives
Challenges and Solution
Results
Essential Guidance
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