Katun’s European Arivia Print Hardware Strategy

This IDC Market Note presents a summary of Katun’s European strategy for its Arivia hardware brand in Europe. The vendor gave IDC an update to its European operations and explained how it envisages growth in the forthcoming years.


Executive Snapshot

In This Market Note

Brief Background

The New Entrant

Strategy

Pricing and Total Cost of Ownership (TCO)

Servicing and Maintenance

Third-Party solutions

Katalyst Dealer Program

Print It, Plant It Program

The Long-Term Future

IDC’s Point of View

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Related Research

Synopsis

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