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Japan CX Software/CRM Applications Forecast, 2024–2028

Publisher IDC
Published Jul 19, 2024
Length 28 Pages
SKU # IDC19004710

Description

Japan CX Software/CRM Applications Forecast, 2024–2028


This IDC Market Forecast provides 2023 actual results (based on sales revenue) for the domestic customer experience (CX)-related software/cybersecurity risk management (CRM) application market and market forecasts from 2024 to 2028.Saki Ota, senior market analyst, Software and Services, IDC Japan, says, "For the domestic CX-related software/CRM application market to continue growing, it will be important for IT suppliers to provide generative AI optimized for each use case, update their CX strategies with an eye toward going beyond the standardization of high-quality CX, support the use of customer data across the value chain of corporate activities, and respond to the changes in client companies that come with the spread of digital business."This is the English translation of the IDC #JPJ50707424.

Please Note: Extended description available upon request.

Table of Contents

28 Pages

IDC Market Forecast Figure

Executive Summary

Japan CX IT Market

Japan CRM Applications Market

Advice for Technology Suppliers

Market Forecast

Japan CX Software Market Definition

Japan CX Software Market Revenue Forecast by Segment

CX Applications Market

CX Applications Development and Deployment Market

CX System Infrastructure Software Market

Japan CRM Applications Market Definition

Japan CRM Applications Market Revenue Forecast by Functional Market Segment

Advertising Applications

Contact Center Applications

Customer Service Applications

Digital Commerce Applications

Marketing Campaign Management Applications

Sales Force Productivity and Management Applications

Market Context

Drivers and Inhibitors

Drivers

AI Everywhere — Incorporating GenAI Capabilities into CX-Related Software

Shift to Business Processes Based on OMO

Demand for Operational Efficiency and Shift in Revenue Model due to Domestic Population Decline

Inhibitors

Cost Optimization Initiatives at User Companies

Changes in CX Measures due to Declining Consumer Purchasing Power

Significant Market Developments

Incorporating GenAI functions into Applications and Employing Them to CX-Related Tasks

From Integrating Omni-Channel Experiences to Transitioning to Digital Business Driven by Customer Data

Measures to Improve Work Efficiency and EX in Response to a Declining Working Population

Changes from Prior Forecast

Japan CX Software Market

Japan CRM Applications Market

Market Definition

Japan CX Software Market

CRM Applications Market

Advertising Applications

Programmatic Advertising Platforms

Data Platforms

Advertising Attribution

Contact Center Applications

Customer Service Applications

Digital Commerce Applications

Marketing Campaign Management Applications

Sales Force Productivity and Management Applications

Methodology

Related Research

Pricing

Currency Rates
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