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Japan CX/CRM Applications Forecast, 2023–2027

Publisher IDC
Published Jul 06, 2023
Length 29 Pages
SKU # IDC18043555

Description

Japan CX/CRM Applications Forecast, 2023–2027


This IDC Market Forecast presents the actual revenue for the Japan customer experience (CX) software and customer relationship management (CRM) applications market in 2022 and the forecasts from 2023 to 2027."For the Japan CX software and CRM applications market to continue to grow, it is important for IT suppliers to establish a comprehensive support system for the shift to the Future of Customer Experience model, and provide assistance in formulating the generative AI use and governance in preparation for the standardization of CX operations and user experience (UX), support for collaboration of frontline operations that does not fall into point-by-point optimization, and support for data utilization, purpose formulation, and utilization of human resources to establish a customer feedback loop," says Saki Ohta, senior market analyst, Software and Services, IDC Japan.

Please Note: Extended description available upon request.

Table of Contents

29 Pages
IDC Market Forecast Figure
Executive Summary
Japan CX IT Market
Japan CRM Applications Market
Advice for Technology Suppliers
Market Forecast
Japan CX Software Market Definition
Japan CX Software Market Revenue Forecast by Segment
CX Applications Market
CX Applications Development and Deployment Market
CX System Infrastructure Software Market
Japan CRM Applications Market Definition
Japan CRM Applications Market Revenue Forecast by Functional Market Segment
Advertising Applications
Contact Center Applications
Customer Service Applications
Digital Commerce Applications
Marketing Campaign Management Applications
Sales Productivity and Management Applications
Market Context
Drivers and Inhibitors
Drivers
Establishment of Customer Behavior Data Based on Digital First
Accelerating Business Streamlining and UX Standardization with GenAI
Restrictions on the Use of Third-Party Cookies and Increased Trust Awareness among Consumers
Inhibitors
Japan Macroeconomics
Full-Scale Transition to Post-COVID-19 Era
Significant Market Developments
Fusion of Omni-Channel Experience Across Online and Offline and Expansion of Offline Support Services
Companywide Policy and Expansion of CX Measures Triggered by Companywide Policy and Backoffice Operations Transformation
Increase in GenAI-Related Services
Changes from Prior Forecast
Japan CX Software Market
Japan CRM Applications Market
Market definition
Japan CX Software Market
Japan CRM Applications Market
Advertising Applications
Programmatic Advertising Platforms
Data Platforms
Advertising Attribution
Contact Center Applications
Customer Service Applications
Digital Commerce Applications
Marketing Campaign Management Applications
Sales Productivity and Management Applications
Methodology
Related Research

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