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Japan CRM Application Shares, 2022: Advancement of Digital CX with a Data-Driven Approach

Publisher IDC
Published Aug 17, 2023
Length 28 Pages
SKU # IDC18120373

Description

Japan CRM Application Shares, 2022: Advancement of Digital CX with a Data-Driven Approach


This IDC study provides an analysis of the market share based on vendor revenue performance in the Japan customer relationship management (CRM) applications market in 2022. IDC categorized the Japan CRM applications market into six functional market segments: advertising applications, contact center applications, customer service applications, digital commerce applications, marketing campaign management applications, and sales productivity/management applications. "In order for the Japan CRM applications market to continue to grow, IT suppliers must incorporate generative AI (GenAI) into their products and expand their use cases, support the rapid creation of customer data infrastructure that amplifies the effectiveness of GenAI, and promote their own products and services that meet customer' increasingly stringent IT investment criteria," states Saki Ota, senior market analyst, IDC Japan.

Please Note: Extended description available upon request.

Table of Contents

28 Pages
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Revenue by Functional Market Segment/Composition Ratio
Revenue Share by Vendor
Vendor Share by Functional Market Segment
Advertising Application Market
Contact Center Application Market
Customer Service Application Market
Digital Commerce Application Market
Marketing Campaign Management Application Market
Sales Force Productivity and Management Applications Market
Who Shaped the Year
Salesforce
Genesys Cloud Service
HubSpot
Market Context
Significant Market Developments
Advancement of Pervasiveness of AI due to Increase in GenAI-Related Services
Trusts, Increasing Demand for Improved ROI, Growing Importance of Customer Data Management with GenAI
Companywide Policy and Expansion of CX Measures Triggered by Companywide Policy and Back-Office Operations Transformation
Methodology
Market definition
Japan CRM Applications Market
Advertising Applications
Programmatic Advertising Platforms
Data Platforms
Advertising Attribution
Contact Center Applications
Customer Service Applications
Digital Commerce Applications
Marketing Campaign Management Applications
Sales Force Productivity and Management Applications
Related Research

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