IoT: The Next Big Thing for the ChannelThis IDC study highlights how the IT channel ecosystem can participate in the rapidly growing IoT marketplace. Increasingly, IoT is driving end-customer demand and is changing the scale of IT computing, necessitating that all IT partners get on board. "For channel partners to succeed in IoT, there are prerequisite competencies they must optimize and business model changes they must embrace. Partners cannot do it all and need to work with an ecosystem of providers across industries to succeed," said Pam Miller, director, Partnering Research in Channels and Alliances, IDC.
- IDC Opinion
- In This Study
- Methodology
- Situation Overview
- IoT Predictions
- IoT Is Complex
- The Importance of Analytics and Cognitive
- The Channel: Who, What, When, Where, Why, and How of IoT
- Why: Is IoT Important for the Channel?
- Where: Revenue by Use Case
- Who: Characteristics of Successful IoT Partners
- What: IoT Partner Programs
- What: Solution Providers Must Do
- Specialize by Vertical Market
- Customer Outcome Focus
- No One Company Can Do It All
- The Partner Journey
- How: Business Models Opportunities
- When: Solution Providers Must Get Started Now
- Competition
- OT Crossover
- Telecom Crossover
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Synopsis
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