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IDC PlanScape: Programmatic Video and TV

IDC PlanScape: Programmatic Video and TV

This IDC study is a decision-making tool for advertising buyers, IT professionals, and creative personnel at brands and advertising agencies, helping them introduce programmatic video and TV. "It's imperative that every advertiser using video or TV use programmatic technology as part of a multichannel plan, driven by data," said Karsten Weide, IDC's program vice president, Media and Entertainment.

IDC PlanScape Figure
Executive Summary
Why Are Programmatic TV and Video Important?
What Are Programmatic TV and Video?
Who Are the Key Stakeholders?
How Can My Organization Take Advantage of Programmatic TV and Video?
Essential Guidance
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