
IDC PlanScape: Future of Customer Experience — Developing a Video Content Strategy
Description
IDC PlanScape: Future of Customer Experience — Developing a Video Content Strategy
This IDC PlanScape provides a framework for how enterprises can adopt video assets into their content marketing strategy and use applied intelligence (customer data insights and AI/ML) to drive the future of personalized customer experiences. It describes the key evaluation criteria, use cases, risks, and success factors of deploying, implementing, and managing video platforms to redirect existing content marketing programs onto a future of customer experience pathway."Every industry has the opportunity to use video to educate, persuade, and communicate with its customers," says Marci Maddox, research vice president, Digital Experience Strategies. "Today's video technology is designed for both creative professionals and nonprofessionals alike. Defining and implementing a cohesive video content strategy can be a game changer in how an organization connects with its employees and customers in a more engaging and immersive manner."
Please Note: Extended description available upon request.
This IDC PlanScape provides a framework for how enterprises can adopt video assets into their content marketing strategy and use applied intelligence (customer data insights and AI/ML) to drive the future of personalized customer experiences. It describes the key evaluation criteria, use cases, risks, and success factors of deploying, implementing, and managing video platforms to redirect existing content marketing programs onto a future of customer experience pathway."Every industry has the opportunity to use video to educate, persuade, and communicate with its customers," says Marci Maddox, research vice president, Digital Experience Strategies. "Today's video technology is designed for both creative professionals and nonprofessionals alike. Defining and implementing a cohesive video content strategy can be a game changer in how an organization connects with its employees and customers in a more engaging and immersive manner."
Please Note: Extended description available upon request.
Table of Contents
9 Pages
- IDC PlanScape Figure
- Executive Summary
- Why Is a Video Content Strategy Important?
- What Is a Video Content strategy?
- Creative Applications
- Online Video Platforms
- Video Streaming, Hosting, and On-Demand Distribution
- Video Players
- Video Campaign Targeting
- Virtual Production Studio
- Personalized Video
- Applied Learning for Video Assets
- Who Are the Key Stakeholders?
- How Can My Organization Take Advantage of a Video Content Strategy?
- Advice for Technology Buyers
- Related Research
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