IDC PlanScape: Customer Needs Management

IDC PlanScape: Customer Needs Management

This IDC study presents a discussion regarding customer needs management."The complexity of products, demand, and value chains and the availability of advanced technology for ideation, collaboration, and decision support drive the need for customer needs management," said Jeff Hojlo, program director, Product Innovation Strategies. "This approach enables manufacturers across industry to stay competitive in global and local markets and meet customer needs with products that are compelling, high quality, and constantly improving."

Please Note: Extended description available upon request.


IDC PlanScape Figure
Executive Summary
Why Is Customer Needs Management Important?
What is Customer Needs Management?
Who Are the Key Stakeholders?
How Can My Organization Take Advantage of Customer Needs Management?
3rd Platform and Innovation Accelerator Technology
Advanced Innovation Models
Essential Guidance
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook