IDC PlanScape: Customer Needs Management
This IDC study presents a discussion regarding customer needs management."The complexity of products, demand, and value chains and the availability of advanced technology for ideation, collaboration, and decision support drive the need for customer needs management," said Jeff Hojlo, program director, Product Innovation Strategies. "This approach enables manufacturers across industry to stay competitive in global and local markets and meet customer needs with products that are compelling, high quality, and constantly improving."
Please Note: Extended description available upon request.
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