IDC PlanScape: Cloud Computing in Hospitality and Travel
This IDC PlanScape provides a road map for travel and hospitality providers to assess current and future cloud strategies and make a business case for all stakeholders to invest in the appropriate delivery model for each of the organizations' core processes."As organizations struggle to address needs for greater omni-channel, customer-centric capabilities while ensuring security, demands being placed on hospitality and travel providers are illustrating that cloud is non-negotiable," says Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies at IDC. "To remain nimble enough to react to changing demands and expectations, organizations need to build elastic infrastructure that will offer consistent support and seamless experiences for guests and travelers."
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