Why IBM's Declining Share in Cloud Infrastructure Might Not Be a Cause for Alarm
This IDC Vendor Profile examines IBM as a cloud infrastructure hardware vendor with a focus on Western European markets. IBM's share of the cloud infrastructure market in the region has declined since 2013. This profile argues that while on the surface this might look alarming given the prominent position of cloud as a necessary foundation for other digital transformation technologies, a closer look reveals that this trend is a result of the strategy that IBM is executing, with revenue gains in cloud services themselves, as well as investments in new approaches focused on intellectual property sales rather than hardware sales. The profile describes this strategy, assesses IBM's future outlook in the cloud infrastructure market, and provides guidance for IBM.
Please Note: Extended description available upon request.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook