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European CRM Applications Forecast, 2022-2026

Publisher IDC
Published Jun 27, 2022
Length 21 Pages
SKU # IDC17287446

Description

European CRM Applications Forecast, 2022-2026

This IDC study analyzes and sizes the European CRM applications market for 2021 and provides forecasts for 2022-2026. IDC divides the CRM applications market into the six functional markets — advertising, contact center, customer service, digital commerce, marketing, and sales applications — and by European country/region. "The European CRM applications market is continuing its positive growth trajectory into 2022 and beyond. While the market is showing signs of maturing, IDC still expects a five-year CAGR just shy of 10%. The customer service and marketing applications segments are particularly buoyant, as customer-centricity initiatives related to customer listening and engagement and the underlying customer analytics trigger investments in these two functional markets," said Van Valdez, associate research director, European Customer Experience, IDC.

Please Note: Extended description available upon request.

Table of Contents

21 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Automation Must Support Both Self-Service and Assisted Channels
Offer Solutions That Address Internal and External Experiences
Prepare to Position Your Offerings to Operate in the Cookieless Future
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Servitization
The Rise of Phygital Experiences
Increasing Inflation
Inhibitors
Market Maturity
Data Privacy Compliance
Significant Market Developments
Self-Service as the Default First Choice
Employee Experience is Part of the New Customer Experience
First-Party Data Strategy in a Third-Party Cookieless World
Changes from Prior Forecast
Market Definition
Methodology
Forecast Information Sources
Forecasting Process
Company-Level Data Collection
Exchange Rates
Related Research

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