Report cover image

European CRM Application Market Shares, 2022: A Buoyant CRM Market as CX Remains the Top Enterprise Priority

Publisher IDC
Published Jul 31, 2023
Length 20 Pages
SKU # IDC18096232

Description

European CRM Application Market Shares, 2022: A Buoyant CRM Market as CX Remains the Top Enterprise Priority


This IDC Market Share analyzes the CRM software market for 2020 to 2022, breaking down the revenue and market shares of leading vendors in sales, marketing, advertising, digital commerce, customer service, and call center applications."Our research shows us that while organizations are feeling the strain of the current economic climate, focusing on customers is a sustainable route to profitable growth. In this light, sustained growth in the European CRM marketplace makes sense as companies continue to invest in customers. However, greater levels of scrutiny on all enterprise spending means there is more pressure than ever on vendors to demonstrate that investing in their solutions is the best route to value generation," said Van Valdez, associate research director, European Customer Experience, IDC.

Please Note: Extended description available upon request.

Table of Contents

20 Pages
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Address Issues of the Fragmented Enterprise Tech Stack
Customer Success Plays a Critical Part in Tech Purchase Decisions
Anchor Generative AI Capabilities to Key Buyer Issues
Market Share
Who Shaped the Year
Salesforce
SAP
Microsoft
Oracle
Adobe
Market Context
Significant Market Developments
Tech Stack Fragmentation Impedes Good Customer Experience
Customer Success and Value Generation Become Essential Considerations
Generative AI will Reshape Customer (and Employee) Experience
Methodology
Market Definition
Advertising Applications
Digital eCommerce
Sales Force Productivity and Management Applications
Marketing Campaign Management Applications
Customer Service Applications
Contact Center Applications
Related Research

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us