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Device Purchasing: The Decline of Subsidies and the Effect on Consumer Behavior

Device Purchasing: The Decline of Subsidies and the Effect on Consumer Behavior

This IDC Insight analyzes the state of handset purchase and upgrade in the mobile services market. Specifically, this document explores how consumer behavior around device purchasing has changed as a result of evolving service portfolios and the emergence of alternatives to purchasing from the mobile network operators. This document highlights the availability of handsets from a number of distribution channels as well as new entrants to the market. Furthermore, this document analyzes the impact of these changes and the implication for market participants going forward.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
The Rise of Postpaid No-Contract, the Fall of Device Subsidies
Early Upgrade Plans and Equipment Installment Plans
Impact on Operator Revenue and Consumer Value
Effect on Competitive Climate
Reality
Risk
Secondary Market
OEM Entry into Wireless Device Sales
Apple Introduces Direct Financing
Future Outlook

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