Democratization of Content and Its Effect on the Pay TV Market in Africa

Democratization of Content and Its Effect on the Pay TV Market in Africa

This IDC Market Perspective presents the pay TV landscape in Africa and examines how competition and increased broadband penetration are impacting the business models of traditional pay TV providers. The study addresses drivers and challenges of content democratization on the continent and concludes with recommendations for players in the pay TV ecosystem in Africa."With linear viewing options, which have traditionally been offered by pay TV providers, consumers are restricted to a location. However, improved wireless broadband speeds, especially those enabled by fixed LTE, allows users to access content online, anywhere and anytime. Increased network coverage by telcos and internet service providers in the more mature African markets such as South Africa, Nigeria, and Kenya has driven mobile internet access, and hence data/media consumption via phones, tablets, laptops, and other mobile devices. Furthermore, fixed broadband providers are also able to exploit improved speeds on fiber connections to offer triple-play services (broadband connectivity, pay TV, and telephony) at affordable prices." — Senior Research Analyst Oluwole Babatope, Telecommunications and IoT, IDC West Africa

Please Note: Extended description available upon request.

Executive Snapshot
New Market Developments and Dynamics
Drivers of Content Democratization
Increased Adoption of Smartphones and Other Smart Devices
Availability of Improved Broadband Speeds
OTT Streaming Services
Maximizing Advertising Revenue
Inhibitors of Content Democratization
Lack of Consistent Quality of Service
Lack of Disposable Income
Advice for Technology Supplier and Services Providers
Content Is King
Providing Excellent Quality of Service
Leveraging Consumer Analytics
Creating an Anti-Piracy Coalition
Focusing on Young Consumers
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