Category: Consumer Goods
Consumer Goods market research reports by IDC
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IDC PeerScape: PLM Practices to Speed Product to Market
This IDC PeerScape delves into several PLM use cases to see how some of these functional capabilities and system alignments are coming to life for apparel and footwear brands, driving speed, collaboration, and innovation across the board."Retailers and brands are harnessing the power of PLM within a ... Read More
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Consumer Market Model Highlights, 2Q25: How the Rise of Nonbuyers Is Reshaping Ad-Based Monetization
This IDC Market Perspective highlights data found in the 2H24 release of the Consumer Market Model (CMM). Specifically, it highlights the growth of free, ad-supported users in generative AI (GenAI), sleep monitoring, and music streaming services where nonbuying users vastly outnumber paying subscrib ... Read More
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Coleg y Cymoedd Case Study: Creating Customized Virtual Reality Training Content with Facilitate
This IDC Perspective traces the path that the team at Coleg y Cymoedd took to create bespoke virtual reality (VR) training content for their learners with Facilitate. It examines the organization's needs and requirements, how Facilitate's platform fits those needs, and the benefits the team received ... Read More
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GDC 2025 Postmortem: How Game Studios Translate Mission Statements, Values, and Principles into Action
This IDC Market Note assesses how three game studios have translated their mission statements, values, and principles into action based on discussions held at or around the Game Developers Conference (GDC), which was held in California in mid-March. "Mission statements, values, and principles can he ... Read More
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IDC MaturityScape Benchmark: AI-Fueled Hospitality and Travel Organization Worldwide, 2025
This IDC study presents the results of IDC's 2025 AI-Fueled Organization MaturityScape Benchmark Survey to help guide organizations on their AI maturity journey."Organizations that are struggling to be AI survivors in the hospitality and travel sector will find it increasingly difficult to catch up, ... Read More
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Digital Payments for Corporate Travel and Entertainment Expenses
This IDC Perspective examines the Italian Budget Law (L.207/2024) mandating traceable digital payments for T&E expenses. Aimed at combating tax evasion and enhancing fiscal transparency, the law requires that expenses be traceable to qualify for tax deductions, impacting corporate processes and ... Read More
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Digital Commerce Strategy: An Executive Look at VTEX's Withdrawal from the MACH Alliance and Industry Reaction
This IDC Market Perspective provides an executive summary to inform the vendors of digital commerce software about the rationale behind this strategic choice, the market reaction to the decision, and provide a summary of the defense from the MACH Alliance. VTEX, a digital commerce platform provider, ... Read More
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GDC 2025 Postmortem: XR and 3D Software Development Tool, Platform, and Game Highlights
This IDC Market Note assesses some key XR-related news made and trends highlighted at the Game Developers Conference (GDC), which was held in mid-March."From Unity Technologies' 6.1 update news to Meta's sobering assessment of how the Quest user base changed in 2024, GDC 2025 didn't disappoint on th ... Read More
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GDC 2025 Postmortem: UGC and Virtual Creator Economy Trends
This IDC Market Note assesses key UGC and creator economy news and trends that were highlighted at March's Game Developers Conference (GDC) in California."UGC game platforms and virtual creator economies are an increasingly important part of the gaming landscape. Roblox, Second Life, and Eggy Party ... Read More
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Worldwide Augmented, Extended, Mixed, and Virtual Reality Headset Forecast, 2025–2029: CY 2Q25
This IDC study presents a five-year forecast for the worldwide augmented, extended, mixed, and virtual reality headset market."The worldwide XR headset market received a much-needed boost in 2024 with the debut of Apple's Vision Pro headset," said Ramon T. Llamas, research director with IDC's XR tea ... Read More
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Retail Technology Show London 2025: Trends and Technologies Transforming Retail Operations
Retail Technology Show London 2025 highlighted how data analytics, AI, and RFID technologies are transforming retail operations. Retailers focusing on these integrated technologies will gain a competitive advantage through enhanced operational efficiency, loss prevention capabilities, and personaliz ... Read More
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Worldwide XR Headset Market Shares, 2024: Apple Debuts at Number 2 Behind Meta
This IDC study presents the worldwide XR headset market shares by vendor for 2024.“The worldwide XR market took slow but certain steps forward in 2024,” says Ramon T. Llamas, research director, IDC’s XR, Gaming, and Interactive 3D Software team. “The official debut of Apple’s Vision Pro headset and ... Read More
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IDC MaturityScape Benchmark: AI-Fueled Media and Entertainment Worldwide, 2025
This IDC study presents the results of IDC’s 2025 AI-Fueled Organization MaturityScape Benchmark Survey to help guide organizations on their AI maturity journey.“Leading organizations in the media industry start their AI journeys by establishing an effective strategy initially focused on people’s re ... Read More
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Retail Technology Adoption in EMEA: Trends and Insights
This IDC Perspective discusses the ongoing transformation of the retail landscape in Europe, the Middle East, and Africa (EMEA), driven by advanced technologies such as artificial intelligence (AI), the Internet of Things (IoT), blockchain, and augmented/virtual reality (AR/VR). In mature markets su ... Read More
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Six Lessons from NRF 2025: Everything I Need to Know About Hospitality and Travel Digital Strategies I Learned from a 90s Movie
This IDC Perspective reflects upon the major themes and trends presented at the National Retail Federation's Big Show and Expo 2025 (NRF 2025) and how they apply to hospitality and travel organizations. With the rapid growth of AI, particularly agentic AI, hospitality and travel organizations will n ... Read More
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A View from NRF 2025: Is AI Part of Retail?
This IDC Perspective examines NRF 2025, a key retail event of the year from the view of artificial intelligence (AI) and advancements in AI. NRF 2025 brought forth almost 40,000 attendees and thousands of companies and organizations as part of the largest retail event worldwide with an enormous inte ... Read More
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NRF 2025 Supply Chain Top Takeaways
This IDC Perspective analyzes the proceedings at the NRF 2025 Supply Chain conference and highlights the pervasive role of AI, particularly GenAI and agentic AI, in optimizing retail supply chains, improving decision-making, and better serving the end consumer. Key takeaways include the integration ... Read More
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Value Creation Opportunities in Multi-Step B2B Sales via Digital Commerce
This IDC Perspective analyzes multi-step B2B sales, highlighting the rapidly evolving landscape of complex distribution networks, value-added resellers, and partner relationships. This document explores the key trends driving transformation as well as value creation opportunities in multi-step B2B s ... Read More
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New Tech Foundations Are Essential to Achieve Today's Vision of Connected, Intelligent Omni-Channel Retailing
This IDC Market Note summarizes key themes emerging from NRF 2025, including the importance of modernized infrastructure and data strategies to execute AI-fueled data-driven retailing, the use of AI security and loss prevention, and elevating checkout to meet new customer expectations."Seeing new in ... Read More
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Enterprise Systems Influencing Product Experience Beyond PXM: Product Experience Strategy for Commerce
This IDC Perspective discusses how product experience management platforms work with other enterprise applications to create a technology ecosystem for the management of a holistic product experience (PX) strategy. Product experience encompasses the full life cycle of customer interactions with a pr ... Read More
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Moving the Goalposts: NRF 2025 Introduces Change
This IDC Perspective reviews the National Retail Federation’s (NRF’s) Big Show and Expo 2025, looking at the rapid changes and introduction of AI/ML and generative AI and how they play a part in retail technology and experience. The synopsis of the event is in line with the most important factors th ... Read More
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Retail Experiential Operations Strategies: Trends from NRF 2025
This IDC Market Note summarizes the key themes that emerged from NRF Retail's Big Show 2025, including loss prevention, optimized store operations, and employee empowerment; it provides an overview of solutions that leverage computer vision, RFID, and AI-driven insights, as showcased by technology p ... Read More
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Transforming the Checkout Experience in Bricks-and-Mortar Stores
This IDC Perspective discusses how retailers are transforming traditional checkout processes through technologies such as RFID, computer vision, and mobile solutions. These innovations, driven by operational efficiency needs and customer experience demands, enable new checkout models, from autonomou ... Read More
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Accelerating Digital Transformation to Mitigate Risk and Achieve Resilience in Retail and Consumer Goods Supply Chains
This IDC Perspective highlights the critical need for digital transformation in retail and consumer goods supply chains to mitigate risk and achieve resilience. Retailers and other consumer-focused businesses require an open, digital environment to ensure that product, asset, and customer data is co ... Read More
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Top 5 Trends in Managed Edge Content Delivery Services in 2025
This IDC Perspective anticipates key trends in the managed edge and content delivery services market in 2025. These include the emergence of inference at the edge, the pivot toward a unified SASE platform as a service, the focus on compelling industry edge use cases, the impact of AI on traffic, and ... Read More
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