Charting the IoT Data-as-a-Service Opportunity
This IDC Market Perspective provides a first look and overview of the potential for IoT data monetization. It outlines some of the varied ways that IoT data might be used and some of the challenges that enterprises will face as they look to share or trade this data externally. For this high-potential market, the research provides a pathway to setting an IoT Data Monetization strategy."The volume of data being produced by IoT devices is exploding — and its value extends beyond the entity where it is being gathered," said Lynne Schneider, research director, Data as a Service. "In this exciting emerging area, there are many directions that an enterprise can go as it seeks to enhance its return on the time and money invested in gathering the data. We are just beginning to realize the potential in IoT for data as a service."
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