Canadian Consumer Wireless, Internet, and Phone Services Forecast, 2015–2019
Consumer behaviour continues to be driven by consumption of both wireline Internet and wireless data services, and these submarkets continue to show significant growth through to 2019. Intense competition; a complex regulatory environment; a consumer that increasingly expects constant, seamless connectivity; and new data-intensive consumer services are all important contributing factors in this market and their impacts cannot be ignored.This IDC study examines consumer wireless voice and data, residential dial-up and high-speed Internet, and residential phone services and addresses the current state of consumer wireless, Internet, and phone service markets in Canada; the forecasts for both subscriptions and revenue; and the key drivers and inhibitors behind the forecast. This study extends Canadian Consumer: Internet Indicators 2015 (IDC #CA4CIV15, forthcoming) and Canadian Consumer: Wireless Indicators 2015 (IDC #CA1CIV15, March 2015)."Broadband Internet service continues to power more information, communication, and entertainment experiences for Canadian consumers. Maintaining competitive positioning in the battle for broadband subscribers and dollars will be more important than ever in the next few years," says Emily Taylor, senior analyst for Consumer Services and Mobility at IDC Canada.