Canadian Business Analytics Software Market Shares, 2015: The Year of the Pivot
This IDC study highlights the market size of the Canadian business analytics landscape and provides shares of the top vendors in the market for 2015."This is the year of the pivot, a shift in market direction for business analytics as Canadian businesses begin reconsidering their software investment priorities. While still a bit sluggish overall, the BA software market continues to show steady growth that favors solutions with the following attributes: cloud, end user–friendly interface and self-service tools, data visualization capabilities, advanced and predictive analytics capabilities, and messaging that resonates with the LOB decision maker. Growth, particularly in solutions offering those attributes, is expected to accelerate as more Canadian businesses see the benefits of business analytics and expand their current solutions or invest in new ones," said Mira Perry, research manager, Enterprise Applications.
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