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CRM for Industrial Manufacturing

Publisher IDC
Published Jul 30, 2024
Length 7 Pages
SKU # IDC19039332

Description

CRM for Industrial Manufacturing


This IDC Market Perspective outlines key trends in the adoption of customer relationship management (CRM) applications in the manufacturing industry. It highlights the benefits of CRM and provides insights for technology providers on how to enable manufacturers in successful CRM implementations."With CRM capabilities increasingly becoming standardized, technology vendors must demonstrate clear value propositions that differentiate their CRM offerings for manufacturers, addressing their unique challenges around data integration, complex sales cycles, and evolving business models," said Mark Casidsid, senior research analyst, IDC Manufacturing Insights. "Building robust data foundations is essential to unlock the value of customer data and drive product and service innovations."

Please Note: Extended description available upon request.

Table of Contents

7 Pages

Executive Snapshot

New Market Developments and Dynamics

CRM Trends in Manufacturing

Catering to Manufacturing-Specific Workflows and Integrations Is Crucial for CRM Implementations

Manufacturers can Benefit from Integrating Various CRM Applications

A Comprehensive Set of Functionalities Must Be Balanced with Simplicity in Deployment

CRM Applications Are Evolving to Cater to New Manufacturing Revenue and Business Models

Generative AI Transforms Transaction-Based Interactions into Intelligent Ones

CRM for Manufacturing

Benefits for Manufacturers

Advice for the Technology Supplier

Learn More

Related Research

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