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Business Strategy: Internet of Things in Retail in Central and Eastern Europe

Business Strategy: Internet of Things in Retail in Central and Eastern Europe

This study characterizes and sizes the market for the Internet of things in the Central and Eastern Europe retail sector. It examines the overall retail landscape, presents key indicators, and addresses the main drivers for IoT deployments in this immature market. "IoT represents the logical evolution of technology currently deployed or soon to be deployed in Central and Eastern Europe. Retailers in the region have a distinct advantage in being behind the curve, as they can pull best practices from innovators in the U.K., North American, and Korean markets." — Research Manager Mark Yates, IDC CEMA

IDC Retail Insights Opinion
In This Study
Situation Overview
"Modern Retail" Continues to Grow
IoT: The Next Frontier
The Approach
Worldwide IoT Market: Billions of Things, Trillions of Dollars
Three Public Sector IoT Pillars
Future Outlook
IoT Drivers in Retail
Price Sensitivity
Hybrid Shopping
Customer Loyalty (Everybody Loves Amazon)
Data Protection
Efficient Use of Retail Floor Space
The Numbers
Essential Guidance
Actions to Consider
Not Getting Hung Up on the Term "Internet of Things"
Thinking Outside Your Product Line
Putting Costs and Customers First
Manufacturing Inspiration
Learn More
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