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New Business Opportunities for Print Vendors in the European SMB Market: The Backbone of the European Economy

Publisher IDC
Published Feb 17, 2022
Length 10 Pages
SKU # IDC16986318

Description

New Business Opportunities for Print Vendors in the European SMB Market: The Backbone of the European Economy

This IDC Market Perspective pinpoints the market opportunity within the small and medium-sized business (SMB) market in Europe for print vendors seeking new revenue streams. It highlights SMB subsegment differences in terms of technology challenges, spending priorities, behavior, and decision-making influences."A focus on large European enterprises is blinkered — SMB organizations account for more than 99% of the European market, providing a vast array of opportunities for print vendors beyond print," said Jacqui Hendriks, associate research director, European Print Vendor Transformation Strategies. "European SMB spending indicates that many have already started their road to recovery, and IDC expects an increase in technology spending to address the technology challenges that hinder their business priorities," said Simone de Bruin, associate director, European Small and Medium Business and Start-up Strategies.

Please Note: Extended description available upon request.

Table of Contents

10 Pages
Executive Snapshot
New Market Developments and Dynamics
European SMB Demographics
Digital Maturity and Generational SMB Composition
Pandemic Impact and Business Recovery
The SMB Outlook: A Cautious Approach to IT Spending
Opportunities for Print Vendors: Addressing SMB Challenges
Key Technology Challenges
PC Renewal
Security Solutions & Services
Support for Hybrid Workers
Workflow Automation
IT Services
Decision Making and Marketing
Advice for the Print Vendors
Learn More
Related Research
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